DIGITAL MARKETING & AI AUTOMATION SPECIALIST

I build marketing systems that can be measured, audited, and improved.

Growth-focused Marketing & CRM Manager with 8 years in paid media, automation, lifecycle marketing, and performance reporting, plus SQL, WordPress, and AI-assisted workflow experience across healthcare, real estate, retail, and service businesses.

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Evidence

Metrics-first positioning

This portfolio frames experience through pipeline impact, measurement discipline, attribution, and the operational systems behind performance improvement.

Core metrics used

Lead volume

Generated 325 local, intent-based leads in 3 weeks for an HBOT clinic campaign.

Conversion

Converted 150 patients into paid treatments through Google Ads, call tracking, and automated follow-up flows.

Media KPIs

Managed reporting on spend, impressions, clicks, conversions, CPA, ROAS, and lead quality across Google Ads and Meta Ads.

Pipeline

Tracked prospects by structured stages such as New, Missed Call, Consult Scheduled, Won, and Lost.

Attribution

Built cross-channel dashboards combining paid media, CRM, email, and website analytics to link marketing work to revenue.

Operating model

How I approach growth systems

The strongest campaigns are not just creative or channel-specific. They work because tracking, segmentation, attribution, follow-up speed, and reporting all align.

Acquisition

Paid media optimization

Google Ads and Meta Ads management with budget ownership, testing, audience targeting, and conversion tracking.
Focus on ROAS, CPA, lead quality, and intent alignment instead of vanity traffic.

Automation

CRM and lifecycle flows

Brevo, HubSpot, Salesforce, Mailchimp, and workflow tools such as Zapier and n8n.
Missed-call alerts, welcome journeys, segmented follow-ups, and remarketing-ready audience logic.

Analysis

Dashboards and attribution

GA4, Google Analytics, Google Tag Manager, dashboards, call analysis, and revenue reporting by source and stage.
Executive-friendly reporting that translates metrics into business impact.

Pipeline logic

A funnel I’ve worked inside

New leadTraffic enters from paid search, paid social, local listings, or web forms.

Call & qualificationCall tracking, recordings, lead intent review, and missed-call handling reduce response delay.

Consult scheduledAutomated reminders, follow-up flows, and CRM stage tracking support booking progression.

Won / lost analysisClosed outcomes are tied back to lead source, campaign performance, and time period for optimization.

Technical toolkit

Platforms I use to measure and improve outcomes

GA4 Google Analytics Google Tag Manager Google Ads Meta Ads Manager Brevo HubSpot Salesforce Marketing Cloud SQL WordPress WooCommerce SEMrush Mailchimp Zapier n8n Claude Comet Google AI Studio

Career history

Experience through an analytical lens

Each role below is framed by measurement, optimization, segmentation, or operational impact rather than generic job descriptions.

2025 — PresentSoltron Groupee • Montreal

Growth Marketing & AI SEO Manager

Owned end-to-end digital growth across healthcare, spa, retail, and real estate brands, with reporting tied to spend, conversions, CPA, ROAS, and pipeline performance.
Built or managed CRM automation, segmented follow-up sequences, call review workflows, billing and reporting processes, and cross-brand performance visibility.
Connected paid media, CRM, local SEO, WordPress, WooCommerce, and call intelligence into a more measurable operating system.

Sep 2023 — Feb 2025R Concepts • Ontario

Digital Marketing Specialist

Managed campaigns across email, SEO, paid media, and social channels with recurring KPI evaluation and ROI tracking.
Integrated CRM data into campaign workflows and supported automation inside HubSpot and Salesforce.

Nov 2022 — Jan 2023PAJ GPS • Germany

SEO Specialist

Handled SEO execution, WordPress updates, backlink strategy, analytics reporting, and early SQL-based campaign support.
Balanced content optimization with technical implementation and performance review.

Sep 2019 — Oct 2022Spyrosys • India

Digital Marketing Manager

Led multi-client marketing programs across real estate, automotive, and ecommerce, using Salesforce Marketing Cloud, HubSpot, analytics, and project operations.
Improved targeting, customer journeys, campaign coordination, and website optimization across domestic and international accounts.

Jul 2018 — Aug 2019Creopedia Pvt Ltd • India

Digital Marketing Team Lead

Delivered SEO research, content strategy, social support, and client execution for brands across education, technology, and services.
Built a foundation in structured marketing execution and multi-account coordination.

Use cases

Analytical case-study themes

These are positioned as evidence-backed capabilities derived directly from the resume, ready to expand into full case studies once live URLs or screenshots are available.

Healthcare

HBOT acquisition engine

Paid search, local intent targeting, call tracking, and automated lead follow-up driving measurable patient conversion outcomes.

CRM

Brevo pipeline operations

Lifecycle stages, missed-call recovery, lead segmentation, and pipeline attribution across multiple business units.

Multi-brand

Cross-channel reporting

Executive reporting structure covering impressions, clicks, conversions, spend, CPA, and ROAS with business-context interpretation.

SEO

WordPress + content performance

SEO-optimized content, technical updates, backlink development, and website improvements connected to search visibility and traffic quality.

Ecommerce

Conversion support systems

WooCommerce management, landing pages, popups, user journey improvements, and analytics-driven optimization.